The Merchants of Cool

This FRONTLINE classic investigates how marketers turned teenagers into the most valuable consumer demographic in America. It examines the tactics used to study, package and sell youth culture back to young people. Through reporting, it reveals the feedback loop between marketing and identity. Sharp and prescient, it remains a revealing look at the business of manufacturing cool. Free to watch in HD on Dr Documentary.

Courtesy of FRONTLINE PBS | Official on YouTube. Watch on YouTube ↗

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