The Olympic Dream Hustle | The Business of Elite Athletes

With no financial reward for scoring an Olympic medal, cashing in on Olympic success is less straight forward than you may think. The International Olympic Committee will hand out more than 300 medals over the course of the Paris Games, but it won't hand out any cash. "The Olympics has always supposedly been about striving to be the best, without doing it for financial reasons," said Ben Bloom, a sports journalist who has covered the Olympic Games for over a decade.

Courtesy of CNBC International on YouTube. Watch on YouTube ↗

More Sport Documentaries

The Story of Mo Farah: Why I Run2018•12m•HD•★8.5Survive and Advance2013•1h 4m•HD•★8.5The Fighter Who Never Bled: Khabib Nurmagomedov Documentary 20252025•1h 44m•4K•★8.3Norseman Xtreme Triathlon: Untold Stories of the Hardest Triathlon2024•53m•4K•★8.3Hitler's Olympics: The Story of the 1936 Olympics in Berlin2024•44m•HD•★7.6Top 10 Red Bull Soapbox Race london 20242024•8m•HD•★8.0Free Solo Climbing Like You've Never Seen It Before w/ Alex Honnold2022•9m•4K•★8Behind the Scenes at Red Bull Racing2022•5m•HD•★8.0SPIKE | A Snowboard Film (Full Movie) 4K2022•1h 15m•HD•★8.0Born Strong2021•1h 26m•HD•★7.9Arc'teryx Presents: Ground Up2024•36m•HD•★7.8Jordy Smith - PLUS27 Full Movie 20242025•24m•HD•★7.7